InTDS ArchivebyRitvik KuilaModeling Consumer Decisions: Conjoint AnalysisA guide to Choice-Based Conjoint Analysis For Product DevelopmentJan 9, 20222Jan 9, 20222
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Ridhima KumarMarketing Mix Models (MMM) — The go-to solution in a cookie-less worldMarketing Mix Model (MMM) is the answer to marketing effectiveness problem in a cookie-less world.Dec 20, 2021Dec 20, 2021
Ridhima KumarWill the adoption of MMM and MTA increase or decrease given the looming macro economic conditions ?Why adoption of Marketing Mix Modeling (MMM) and Multi-touch Attribution (MTA) will only increase during the economic downturn.May 25, 2022May 25, 2022
Ridhima KumarCookieless winter Postponed !!How MMM will be your Valyrian steel in the upcoming cookieless winterAug 2, 2022Aug 2, 2022
InDataDrivenInvestorbyAndreas StöcklMarketing Data Science — Churn PredictionAn Example with Data from KaggleJun 13, 2022Jun 13, 2022
InTDS ArchivebyDr. Robert KüblerBayesian Marketing Mix Modeling in Python via PyMCEstimate the saturation, carryover, and other parameters all at once, including their uncertaintyDec 30, 202110Dec 30, 202110
InTDS ArchivebyAriel JiangMarketing Mix Modeling 101A non-technical introduction to Marketing Mix Modeling (MMM) — Part 1Apr 25, 20221Apr 25, 20221
Rhydham GuptaClustering — A New Way for MMM ModellingClustering is very important in data science. Even before data science became popular in the Industry, the business decisions used to be…May 17, 20222May 17, 20222
InTDS ArchivebyDr. Robert KüblerA Small Python Library For Marketing Mix Modeling: MaMiMoCreate marketing mix models the scikit-learn wayMay 17, 202211May 17, 202211
Rhydham GuptaFitting a Base (Trend Capturing) — MMM ModellingHope you guys have gone through my previous article on the approach of MMM Modelling. Now it’s time to go into the details of each section.May 5, 2022May 5, 2022
